Coffee, bagels, and cocktails, FIKA is a delightful new café bistro nestled along the western edge of Swansea Bay. It offers the perfect blend of relaxation—whether you're seeking a morning pick-me-up or an evening filled with joy, courtesy of their wide selection of cocktails.
After gathering extensive information from FIKA, including photos, menus, and existing brands uncovered during the research phase, I began the logo design process with a clear style in mind. The decision was made to focus on a typographic wordmark, placing the emphasis squarely on the name "FIKA." However, this approach still allowed room for creative flourishes.
To inject a playful and approachable vibe, I introduced hand-drawn illustrations that complemented the simplicity of the wordmark. After countless iterations—some promising, others discarded—the final design struck the perfect balance. The clean typography provided a solid foundation, while the whimsical illustrations brought an added layer of charm and personality. This cohesive identity not only highlighted FIKA's relaxed ethos but also created a joyful, down-to-earth brand feel.
