Frank's Identity
Frank is an independent gardener who wants to reach new people while retaining the trust of his current and previous customers. His original logo was simple self made logo that he felt needed developing to reach the next level of business growth.  
Challenge:
Create a simple but memorable logo that will be easily identifiable by Frank's customer base while making it something Frank can be proud to wear as a badge.
Solution:
A bold but simple take on Frank's F initial for the basis of the logo while incorporating a minimal leaf idea to represent the nature of the business.
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