Hullway logo
Hullway Identity
Straight-Talking CRO
Conversion rate optimisation specialists, Hullway, needed a brand refresh. Using the idea that they are constantly working with code, the H was kept but cleaned, refined and incorporated the brackets. The bright colours give the business a bit of an edge in the field where most of the competition is using generic straight edge palettes.
The overall design was kept clean and minimal to give a straight-to-the-point kind of feel, as well as telling the client they are easy to communicate with.
Clarity, Minimalism, Boldness - The key points that were considered throughout.
Hullway splash page and services
Hullway font Sofia Pro and Raleway
Hullway colour options
Hullway logo variations and favicon
Hullway logo black and white
Hullway logo
Back to Top