Straight-Talking CRO
Hullway, a conversion rate optimization specialist, needed a refreshed brand identity to showcase their expertise and innovative approach. Drawing inspiration from their strong connection with code, the signature "H" was refined and modernized, incorporating brackets as a subtle nod to the digital realm they operate in.
To set Hullway apart in an industry dominated by conventional and muted palettes, vibrant colors were introduced, giving the brand a bold and distinctive edge. The design remained clean and minimal, reflecting their straightforward, no-nonsense ethos while emphasizing their approachable and communicative nature.
Throughout the creative process, clarity, minimalism, and boldness were the cornerstones of the design. The resulting identity strikes the perfect balance of professionalism and uniqueness, aligning seamlessly with Hullway's values.
This was a personal exploration project, developed as a creative endeavor to experiment with fresh branding concepts and design approaches.
