Conversion rate optimisation specialists, Hullway (fictional kinda) needed a brand refresh. Using the idea that they are constantly working with code, the H was kept but cleaned and refined.
The bright colours were added to give the somewhat dull sounding business a bit of an edge in the field.
The overall design was kept clean and minimal to give a straight-to-the-point kind of feel, as well as telling the client they easy to communicate with.
Clarity, Minimalism, Boldness.