An eSports enthusiast who regularly streams on the platform Twitch. When FS reached out to me for a brand refresh, we had a lengthy chat about the possible styles and imagery that could fit with his personality. FS shared that during his streams he would regularly get pulled up on his fiery outbursts (probably lag), so we used this idea for the overall feel of the brand and after a few rough drafts and colour choices we figured that a roaring lion with a bold red and black colour scheme would fit perfectly.
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